but I was convinced that I was the only one who drinks it. Most importantly, many felt it was smart branding. One person commented, "What Liquid Death just did there on their #SuperBowl commercial is how to make people remember a brand they've never heard of before," to which another person replied, " Liquid Death is AMAZING. When I saw this moments ago, I thought it was PSA to get kids not to drink." Others poked fun at the hard partying spoof, with one fan joking, "All the ravers having ptsd from that liquid death commercial." As one Twitter user exclaimed, "What in the actual F***.is this super bowl commercial? Oh, wait! It's just mountain water & sparkling water in a tall can. The twist at the end got a lot attention, too. One fan tweeted, "I know the games not over, but I'm pretty sure Liquid Death wins for best Commercial of the #SuperBowl." We’re always thinking about being more like Saturday Night Live and less like a commercial.”įor more, sign up for The Drum’s daily US newsletter here.Viewers came out of the woodwork to post on Twitter how much they loved the spot, which generally seems to be receiving ravingly positive reviews. “We’re always going to push this brand in a PG-13 way. “We’ll continue to find fun ways to work with our ambassadors,” says Cessario. Steve O has already had the brand tattooed on his neck and Tony Hawk put his blood in a limited-edition skateboard. ![]() On deck next for the brand is more activity from its celebrity ambassadors, which include Metallica, Travis Barker, Steve O from Jackass, Wiz Khalifa, Tony Hawk and comedian Bert Kreischer. It has spawned countless knock-offs including, ‘Is it delivery or is it DiGiorno?’ But Liquid Death’s taste test is the first to involve imported squid ink ($58). The Pepsi Challenge debuted in 1975 and is credited with sparking the cola wars. It has more followers than Coke and Pepsi – the two brands from the original taste test. Liquid Death is the fifth most-followed beverage brand on social, per the company. But you always have to put stuff out there that feels like it has potential.” It just has to become one of those things. “But you can’t force it or push too hard. “It could be something that people on TikTok, or social, would want to do to fuck with their friends,” says Cessario. The ad probably raised a few eyebrows, but it’s all part and parcel of the brand’s marketing strategy that extends from the goth/metal lettering on its cans, merch that includes T-shirts with slasher. ![]() The goal is to get Liquid Death fans posting videos to social. Don’t be alarmed, though: Liquid Death is just water that will murder your thirst and, incidentally, kill plastic pollution. ![]() The taste test launches today, along with a message encouraging people to blindfold their closest friends and conduct their own taste tests. We’re trying to raise the bar in terms of making people laugh.” ![]() So we said let’s test Liquid Death against the most expensive stuff we can possibly think of. “Any time we make fun of the marketing tropes, that people are just so tired of, it tends to work pretty well. With this launch “we thought, ‘how do we talk about taste in a way that’s funny?’” says Liquid Death chief executive and co-founder Mike Cessario. “You need the bucket?” asks the person offering the samples. A tallboy of Lobster Béarnaise Sauce ($50), on the other hand, is met with a decidedly different reaction. In a video launching today, most of the tasters appear to enjoy the new flavors. The new sparkling water flavors – Berry It Alive, Mango Chainsaw and Severed Lime – are naturally sweetened with agave and retail for $1.99. The brand blindfolded 17 real people and asked them to compare its new flavored sparkling waters with some of the most premium liquids money can buy. That’s why ‘The Liquid Death Blind Taste Test’ is decidedly different.
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